Everyone's running ads. Not everyone's getting clients.
Digital marketing for technology companies is a specific skill. You're selling to technical buyers, long sales cycles, and decision-makers who can spot generic messaging from a mile away. We build marketing strategies and execute campaigns for tech companies that need to reach the right people, not just more people.
Marketing that moves the pipeline. Not marketing that fills dashboards.
Impressions, reach, and follower counts are easy to generate. Qualified leads from the right companies are harder. Here's what we focus on instead.
Strategy before spend
Before we run a single ad or write a single post, we understand who you're trying to reach, what they care about, and where they spend their attention. Marketing without that is expensive guesswork.
SEO that compounds
Paid traffic stops when the budget stops. Organic search builds over time. We build content and technical SEO strategies that keep generating qualified traffic long after the work is done.
Paid campaigns that convert
Google Ads, LinkedIn, and paid social managed for leads, not clicks. We optimise for what happens after someone clicks your ad, not just whether they click it.
Content that earns trust
Technical buyers don't respond to generic content. We write for the decision-makers and practitioners who evaluate your product, covering the topics they actually search for and the questions they actually ask.
Reporting that means something
We report on pipeline contribution, cost per qualified lead, and conversion rates. Not impressions, not reach, not engagement rate. The numbers that tell you whether marketing is working for the business.
No packages. No pigeonholes.
Most agencies put you in a tier. Starter, Growth, Scale. You get what's in the package whether it fits or not. We don't work that way. Every engagement is scoped around what your business actually needs, not what's easiest for us to sell.
The services. What they include depends on what you need them to include.
We offer SEO, paid media, content, and boutique marketing strategy. What each one looks like for your business depends on where you are, what you're trying to achieve, and what's actually worth doing. We scope all of that before we start.
SEO
We don't sell SEO retainers that run indefinitely without clear milestones. We audit where you are, identify the highest-value opportunities, build the strategy, and execute it. Technical fixes, content gaps, and link acquisition, in the order that makes the most impact for your specific site and market.
Learn moreHow a boutique marketing engagement actually runs.
Not a handoff to a junior team. Not a monthly check-in where nobody remembers what was agreed last time. A small, consistent team working on your account with full context every time we speak.
Discovery call and audit
We start by understanding your business, your buyers, and your current marketing state. What's working, what isn't, and what the gaps are. If you've run campaigns before, we look at the data. If you're starting from scratch, we start from scratch properly.
The platforms we use to do the work. Not a logo parade.
Every tool on this list earns its place. We use what gets the job done accurately, not what looks impressive on a capabilities slide. And we're not tied to any platform, so we recommend what works for your situation, not what we've already paid for.
SEO
PAID MEDIA
CONTENT & WRITING
ANALYTICS & REPORTING
CRM & AUTOMATION
DESIGN & CREATIVE
We market technology companies. That's the lane we stay in.
Not every business is a good fit for how we work. We're built for companies that sell complex products to considered buyers. Long sales cycles, technical decision-makers, and propositions that take more than a banner ad to explain. If that sounds like you, we're probably the right team.
Software & SaaS Companies
Products that need explaining before they can be sold. We build content and campaigns that do the explaining at scale, so your sales team isn't starting from zero on every call.
IT Services & Dev Agencies
Companies like Ocean that build things for other companies. We know this market because we're in it. We know what buyers look for, what questions they ask, and what content moves them from interest to conversation.
Tech Startups
Early-stage companies that need to build visibility and pipeline without a marketing budget that can absorb waste. We scope tight, prioritise high-impact work.
Enterprise Tech Teams
Internal marketing teams that need specialist support on SEO, paid, or content without adding headcount. We plug in where the gap is and work alongside your team rather than around it.
AI & Emerging Tech Companies
Companies building in AI, automation, and emerging tech where the category is new and the buyer education problem is real.
B2B Technology Companies
Any B2B technology company selling to business buyers with a considered purchase process. If your buyers research before they buy and your sales cycle is measured in weeks not hours, we're built for your market.
Four things that make a marketing engagement worth having. Not just worth starting.
Starting a marketing engagement is easy. Finding one that's still delivering six months in is harder. Here's what we do to make sure ours are.
We market what we build.
Ocean's marketing team markets Ocean's own services. We're not advising from the outside. We're doing the same work we're selling: SEO, content, paid campaigns, and strategy for a technology company selling to technical buyers. We know it works because we track it ourselves.
Personalised engagement, not a package.
You won't be moved into a tier or handed a content calendar from last quarter's client. We build your strategy from scratch based on your market, your buyers, and your current position. What works for a SaaS startup doesn't work for an enterprise IT services firm. We treat them differently.
The same people every time.
No rotating account managers. The person who runs your discovery call runs your monthly review. They know your business, your history, and what was agreed six months ago without having to check the notes. Continuity isn't a luxury in marketing. It's what makes the work compound.
We report on what's actually happening
Leads, pipeline, cost per acquisition. If a campaign is underperforming we say so and tell you what we're doing about it. We don't pad reports with engagement metrics when the business metrics aren't moving. You always know the real picture.
The things worth knowing before you decide whether we're the right fit.
We'd rather answer them here than waste your time on a call that ends with "let me think about it."
Because we do it ourselves. Ocean's marketing runs on the same SEO, content, and paid strategies we'd run for you. We're not a software company that added a marketing service to the brochure. We added it because clients kept asking and because we'd already proven we could do it for ourselves.
Paid campaigns can start generating leads in weeks if the targeting and messaging are right. SEO builds over months. Content takes time to compound. We'll set honest expectations for each channel before we start so you know what you're waiting for and why.
Yes. We work well alongside in-house teams. We take the specialist work, the channels they don't have bandwidth for, or the strategic layer they need support on. We work with your marketer, not around them.
It means we work with fewer clients so we can go deeper on each one. The strategy is built for your specific situation. The people you talk to are the people doing the work. And when something isn't working, you hear about it from someone who actually knows the account, not someone reading from a dashboard.
We can't undo what another agency did. What we can do is be transparent about what we're doing and why, report on metrics that connect to your business, and tell you when something isn't working before you have to ask. If that sounds basic, it's because it should be. It just isn't always.
We don't publish numbers because every engagement is different. After one conversation we can usually tell you whether your budget and your goals are compatible. If they're not, we'll say so and you'll have spent thirty minutes, not three weeks finding out.